See How Much You Can Save
Annual Credit Card Processing Volume
$/yr.
Potential Annual Savings with CashVue ATM
Switch to CashVue ATM and save thousands of dollars a year in credit card processing fees.
How the Cash Discount Program Works
Instead of absorbing rising payment processing costs that chip away at your margins, our cash discount program automatically applies a modest service fee to all card transactions. When a customer opts to pay with cash—something Rochester’s medical visitors, Mayo Clinic staff, and downtown retail patrons increasingly prefer—the service fee is instantly waived, giving them an immediate incentive to pay cash. You retain the full sale price without footing the bill for interchange and processing charges.
✔ 100% compliant with Visa, Mastercard, and processor guidelines
✔ Automated fee adjustments built into your POS or terminal
✔ Transparent signage and receipt language included
✔ Compatible with countertop, wireless, and tablet POS systems
Benefits to Your Business
Eliminate Up to 100% of Processing Fees
Rochester’s healthcare and hospitality sectors—anchored by Mayo Clinic’s 34,000-plus workforce and the constant flow of visiting patients through downtown and Pill Hill—depend on efficient payment processing. Our cash discount program drastically reduces or eliminates your credit card processing costs altogether.Increase Profit Margins
In a market where medical professionals, hotel guests near the airport, and extended-stay visitors frequent restaurants and retail around Apache Mall and Cascade Lake neighborhoods, keeping more of each sale without raising menu or shelf prices strengthens your competitive edge.Encourage Cash Payments
International patients and medical tourists visiting Saint Marys Hospital and the Mayo Clinic Campus often prefer cash transactions. Incentivizing cash payments reduces chargebacks and appeals directly to Rochester’s unique visitor demographic.Easy Setup and Integration
Our team programs your terminal and provides all signage—no tech headaches.Fully Compliant and Transparent
Whether you operate in downtown’s professional services district, Northgate retail, or hospitality zones near Soldiers Field Park, you’ll stay aligned with card network rules and consumer regulations that protect Rochester businesses.
Ideal For:
Retail Shops & Boutiques
Salons & Spas
Restaurants & Cafés
Auto Repair & Service Providers
Convenience Stores & Liquor Shops
Mobile Vendors & Pop-Up Events
Keep more revenue flowing to your bottom line—without disrupting your daily operations.
Rochester’s healthcare ecosystem, anchored by Mayo Clinic’s 34,000-plus workforce and the constant stream of medical visitors staying in our hotels and dining districts, creates exceptional demand for cash transactions. CashVue’s Cash Discount Program captures that opportunity by eliminating processing fees on cash payments, letting your business retain savings that matter—especially in high-traffic areas like Downtown Rochester, Pill Hill, and around Apache Mall where patient families and medical professionals need accessible cash services.
Contact Us Today to activate zero processing fees and maximize your margins in Rochester’s unique 24/7 medical economy.
Frequently Asked Questions (FAQs)
Q: Is the cash discount program legal?
A: Yes. Cash discount programs are 100% legal in all 50 states and fully compliant with Visa, Mastercard, and federal guidelines when implemented correctly. Rochester businesses—from downtown retailers near Apache Mall to medical professionals on Pill Hill—can confidently adopt this strategy without regulatory concerns.Q: Will I need to raise prices?
A: No need to raise prices across the board. The terminal automatically adds a small service fee to card purchases and removes it when customers pay with cash. This approach is especially valuable for Rochester’s hospitality sector and hotel operators in Southwest Rochester who serve the steady stream of visiting patients and family members accompanying Mayo Clinic appointments.Q: How are customers informed?
A: We provide clear signage and receipt disclosures so customers understand the small service fee and their option to avoid it by paying with cash. Given Rochester’s significant international visitor population—many of whom arrive with cash or prefer cash transactions—transparent communication ensures smooth transactions across downtown dining and retail districts.Q: Does this affect my accounting or taxes?
A: No. The full sale amount is recorded as usual. The service fee is itemized on receipts but does not alter how your revenue is booked. Healthcare-adjacent businesses and professional services firms in Rochester can implement this without complicating their standard accounting procedures.Q: What kind of businesses benefit most?
A: Retailers, salons, restaurants, convenience stores, and any business with frequent card usage benefit greatly—especially those with thin margins. Rochester’s medical device manufacturers, hospitality operators serving out-of-town patients, and retail establishments throughout neighborhoods like Northgate and Elton Hills particularly gain from reducing payment processing costs while encouraging the cash transactions that many medical tourists and extended-stay visitors prefer.
